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In an effort to recruit more teens to Coke and change the perception as a drink that only accompanies special occasions at home, this spot is built around young people connecting together in a really big way and showing Coke as the indispensable catalyst to that connection. A spot called ‘Ruchajok’, shows how a couple of teens are purchasing Coke at a kiosk when suddenly hundreds of teens spontaneously appear creating the game of  ‘ruchajok’ ( a game of partnering with another person to create a ‘roof’ where participants then run underneath it). The ‘ruchajok’ winds its way around the neighbourhood until it ends up in a flat of an unsuspecting friend. A great time with friends, food and Coke is how the TVC ends. Music performed and a cameo appearance in the spot by the popular Russian band, ‘5sta family’.